Role Profile

About the Commonwealth Games Federation

The Commonwealth Games Federation (CGF) is the international governing body that oversees the quadrennial Commonwealth Games and Commonwealth Youth Games. Beyond the remit of the delivering innovative and inspirational Games, the CGF is on a journey to transform its activities and ambitions and become the guardian and champion of the ‘Commonwealth Sports Movement’, a Movement that aims to be a global leader in world-class and community relevant sport events, programmes and initiatives, that place Commonwealth athletes and citizens at its heart.

The CGF is a small passionate team, wholeheartedly committed to its vision, mission and values. It has far-reaching impact and ambitions, supporting and collaborating with its 70 international members (Commonwealth Games Associations), Future Games Host Organising Committees, International Sports Federations, Commonwealth institutions and many others entities across all sectors.  The CGF is the lead entity in a group corporate structure comprising of two other entities, CGF Partnerships and the Commonwealth Sports Foundation. CGF Partnerships is a joint venture that supports the efficient and effective Development and Delivery of the Commonwealth Games and the Commercial Programme of the Commonwealth Sports Movement.  The Commonwealth Sports Foundation is a UK based charity that aims to fund programmes and projects that contribute to the sustainable development of sport throughout the Commonwealth.

Role Overview

Based in our headquarters on Pall Mall, London and reporting to the CEO, this role is a senior executive role, responsible for setting and guiding the Movement’s communications and public affairs strategy aligned to its strategic plan across the CGF and its Group entities. As part of the Executive Team, to advise the CEO and Board members on all
communications and stakeholder relations and lead on management of all media initiatives.

Key Responsibilities


  • Develop and implement annual and long term organizational communications and marketing strategies that support and enhance the CGF’s strategic and business plans reflecting the Movement’s vision, mission and values.
  • Ensure that all necessary communications tools and channels are in place and maintained, including across social media, to maximize the reach and profile of the CGF and its activity.
  • Manage the generation of on-line content that engages audience segments and leads to discernible positive action.
  • Manage the strategic development, distribution and maintenance of all digital content and print and electronic collateral including, but not limited to newsletters, brochures, CGF website, branded video, blogs and social media platforms.
  • Lead the effective promotion and profile of the CGF brand across a range of channels and ensure it is protected from misuse/misrepresentation by third parties.
  • Build professional and productive relationships and networks with key personnel in all forms of the media internationally to ensure they understand the CGF’s vision, mission and priorities.
  • Develop the organization’s key messaging across a range of topics and issues and act
    when required as a spokesperson.
  • Develop and produce speeches, presentation decks, media releases, press conferences, media events and media briefings for CGF staff and Board as required.
  • Arrange and manage press conferences and other media events and lead media response during an issue or crisis.
  • Support the President, CEO and Board in developing, protecting and promoting policies and decisions on issues that impact the reputation and success of the Movement including, but not limited to, good governance, integrity initiatives, codes of ethics, eligibility, conduct and the work of the CGF Athletes’ Advisory Committee
  • Prepare briefing documents both for internal and external stakeholders as required on matters of public interest to the Commonwealth Sports Movement
  • Provide media training and advice as required to President, Board Members, CEO, Executive Team and staff, including Partner entities.
  • Devise and implement marketing campaigns and plans to promote specific events/programmes and the Movement.
  • Track, measure and report on the level of engagement and impact within the network.


  • Oversee the planning, co-ordination and delivery of future Games Organising
    Committees’ media operations.
  • Work closely with Organising Committees to support and oversee the planning, co- ordination and delivery of successful marketing and communications campaigns for Commonwealth Games and Commonwealth Youth Games, ensuring compliance with Host City Contract obligations and support the overarching strategic engagement and positioning goals of the Commonwealth Sports Movement.
  • Support Group CGF engagement with public, private and third sector organisations (including national and international Governments and other key political and sporting partner bodies) to ensure the CGF and its activities are understood, and positively influence the formation of policy and actions in line with the CGF vision, mission and values.
  • Co-ordinate publication of regular updates including annual report to Commonwealth
    Games Associations (GCA) members.
  • Support and advise the CEO and President in the development and management of relationships and partnership projects with key Commonwealth organisations, including but not limited to the Commonwealth Secretariat, Royal Commonwealth Society and Commonwealth Local Government Forum.
  • Develop and implement a tool for CGAs to provide licensed access to CGF media resources.
  • Work with the Board, CEO and Executive Teams to enhance the CGF Group’s international relations and development of the entities worldwide.  This will include preparing strategy and briefing documents for both internal and external stakeholders as required on matters of public interest to all the CGF’s entities (including international, leadership and integrity issues).


  • Provide support and advice to the CEO and the Board in delivering all organisational objectives, policy and procedures across the CGF Group.
  • Identify and activate opportunities to advance the CGF’s position as an effective
    international leader in Sport and societal development.
  • Monitor domestic and international sporting and political issues and proactively inform the CGF and Board of potential issues and impacts.
  • Work with the Board and CEO to enhance international relations, including devising strategy, engaging with key partners and working closely with contacts in the CGAs, other sporting bodies and national/international contacts to enhance the CGF’s profile and development of the movement. Work closely with the all members of the Executive Teams to ensure all campaigns and
    messaging is consistent and relevant to the CGF’s objectives and values.

Personal Profile

  • A minimum of 10 years of experience in a national or international sports sector organisation. Experience should show progressive growth, with at least 5 years in a senior role leading an organisation’s communications and marketing strategy.
  • Ideally candidates will hold a degree level qualification in communications, marketing or business, or equivalent and must be able to demonstrate a strong interest and knowledge of sport, event marketing, international relations and public affairs.
  • Experience of working with national and sector specific media and evidence of having built effective relationships with journalists and other key contacts is essential.
  • Innovative thinker
  • Candidates should have a demonstrable track record of delivering leadership and management during high profile, pressurised events.
  • Able to demonstrate strong relationship skills and high level of cultural sensitivity and diplomacy when working with public, private and third sector organisations including stakeholders, partners and governments.
  • Experience of working within an international stakeholder relations environment and of influencing positively an international policy agenda is highly desirable.
  • Experience of working across both commercially and socially driven contexts, understanding, serving and influencing the needs of multiple stakeholders, from sponsors and rights-holders to local authorities and partner charities.
  • Excellent written, verbal and analytical skills is essential to produce high level professional communications collateral within tight timescales.
  • Ability to work under pressure and make decisions in changing environment and anticipate future need.
  • The nature of the position will involve significant “out of hours” work and from time to
    time extensive overseas travel.

How to Apply

Applications should be in the form of a covering letter and curriculum vitae submitted via email by 5pm UK time on Thursday 21 September to the Office of the Chief Executive at eThis email address is being protected from spambots. You need JavaScript enabled to view it..  Interviews for the position will be held in London on Tuesday 26 September.

All applicants must have the right to work in the U.K. and should include details of their current remuneration and notice period.


Commonwealth House | 55-58 Pall Mall
London | SW1Y 5JH | UK

Office: +44 (0)20 7747 6427
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.